Logo design is like the overall statement of what you are about in a compact form. Have you heard the saying “A picture is worth a thousand words”? This is true when it comes to logo design. People have an immediate psychological and emotional response when they view a logo. Before placing a big order or closing a business deal, they will most likely see your Logo first. A good logo can bring your company this deal or be enough to scare them into place this order. Every company has its own significant logo which reflects different logics and histories.
The Nike “swoosh”
One of the most recognized logos in sports is the Nike logo. This logo design is well known around the world. Many great sports legends, like Michael Jordan and Tiger Woods, have worn this logo. The Nike logo is astonishingly simple. It features nothing but an orange check mark. It has no name, yet it distinguishes itself from all other ticks. Even though everyone recognizes this unique logo design, no one really knows why the swoosh logo was chosen as the company logo.
Nike was founded by Phil Knight in the 60s, but at that time, he called it “Blue Ribbon Sports”. The name Nike and its trademark swoosh design were brought about later. The swoosh logo was originally developed by Carolyn Davidson in 1971. The thought that the designer had in mind was about the wings of the Greek goddess Nike, who was the source of inspiration for many great and courageous warriors.
Together with the ‘Just Do It’ slogan, the Swoosh logo perfectly expresses the essence of the Nike brand and its philosophy. It helps people achieve the determination needed for reaching a desired mark in their sporting activities. The greatness of the Nike logo is that it is simple yet effective. Revolutionary, yet ordinary. It is one of the greatest and easiest logos in the history of corporate logo design.
The Ferrari Prancing Horse Logo:
Ferrari is an Italian car manufacturer which is involved in the Formula One World Championship. The company was founded by Enzo Ferrari in 1929.The famous symbol of Ferrari is a black prancing horse on a yellow background, usually with the letters S F for Scuderia Ferrari. This logo designalso has three stripes of green, white and red (the Italian national colors) at the top.
The Prancing Horse was a symbol used by Count Francesco Baracca, who was an ace fighter pilot of Italian Air Force during World War 1. He died young while fighting fearlessly. Count Francesco Baracca used the Prancing Horse symbol at the sides of his plane.On June 17, 1923 Enzo Ferrari met Baracca’s mother Countess Paolina, after winning a race at Savio track in Ravenna.
It was then that the Countess Paolina suggested that Enzo should have a logo design and use the symbol of prancing horse, as it would bring good luck. It was not until 1940 that Enzo Ferrari began to use the symbol. This later on became the part of the world famous Ferrari logo, and is part of Ferrari’s logo design to date.
The C0CA C0LA Logo:
It was Frank Mason Robinson, who designed this logo design in 1885. What makes the C0CA C0LA logo an icon? It is the white lettering against a bright red background, together with the curvy letters, roll-of-the-tongue name and, of course, the ever sexy bottle. This logo design cannot be under-estimated. A flash of red and a curved white line proved enough to get people thinking about their favorite fizzy sip.
In conclusion, a logo design tells about the nature of the company, its sophistication, professionalism, simplicity, elegance, expertise and many more things. So, in order to make your brand a tremendous hit that will withstand the volatile market and be remembered for decades, you need to have a good logo design!